Root Media is a documentary production company based in Durham, North Carolina. We create short documentaries, promo videos and branded content. Our specialty is crafting honest, emotional stories that create authentic connections with viewers.
Our clients are nonprofits, foundations, universities, businesses and publications—large and small. We’re a nimble, creative team that punches above its weight.
Founded by photojournalists, we apply the techniques and ethos of documentary work to all of our work.
No matter the client, our end goal is always to create empathy. Everyone has a story to tell—so let’s tell yours!